Zach Rector, a well-known figure in the XRP community, has predicted that the altcoin will see a major surge in attention this week. His statement arrives at a time when Ripple and its ecosystem are at the center of market discussions following a series of impactful announcements, including new partnerships and product unveilings during the Ripple Swell 2025 conference in New York. Many traders and analysts are seeing the current week as significant for XRP, and the cryptocurrency could be on the brink of new momentum in both market performance and institutional adoption. Pundit Predicts Major Move For XRP Zach Rector is one of the most followed voices in the XRP community, and his comments often hint at broader market narratives rather than mere price speculation. Taking to the social media platform X, Rector noted in a tweet that XRP is going to go viral this week. Although he didn’t say much, his “going viral” statement can be interpreted as a signal that significant activity or announcements could push XRP into mainstream attention in the coming days. This comes as Ripple is positioning itself at the forefront of digital finance innovation, expanding its ecosystem beyond payments to include tokenization, stablecoins, and on-chain lending. The latest move in this vision is the recent confirmation by Ripple of its acquisition of Palisade , a wallet-as-a-service infrastructure provider, to bolster institutional custody solutions. This is an indication that the company is preparing for large-scale adoption across financial sectors. Ripple Swell 2025: A Week Of High-Impact Announcements Rector’s comment arrived amidst the ongoing Ripple Swell 2025 conference that gathered hundreds of global institutions, government officials, and blockchain developers. Proposed attendees are from big names including BlackRock, Nasdaq, and the White House Office of Digital Assets. The event has already delivered headline-grabbing updates, including the introduction of an XRP Ledger-based lending protocol aimed at expanding enterprise-level decentralized finance. Ripple President Monica Long described the rollout as a key evolution in how businesses can access liquidity through blockchain technology. The company also announced a new partnership with Mastercard, WebBank, and Gemini to introduce RLUSD settlement on the XRP Ledger for fiat credit card payments. Rector’s post may ultimately prove prophetic. XRP is currently trading around $2.30 after a recent price crash at the beginning of this week. Recent 24 hours momentum, however, has seen rising buy-side transaction volumes consistent with renewed market interest. Ripple’s also recently completed a $500 million funding round led by Fortress Investment Group and Citadel Securities. This milestone adds to confidence that the company’s infrastructure is robust enough to support the next phase of growth. Several key factors are beginning to align, including talks of a potential XRP ETF in the US, and this period could be a turning point for Ripple and the price of XRP. At the time of writing, the altcoi is trading at $2.33, up by 3.8% in the past 24 hours. Meanwhile, Ripple’s RLUSD stablecoin has now reached a $1 billion market cap.