Musical artist Drake has referenced Bitcoin in his latest song “What Did I Miss?”, released on Saturday, underscoring the digital asset’s expanding presence in mainstream culture. The mention appears in the song’s first verse, where Drake draws a comparison between Bitcoin’s notorious volatility and the ups and downs of public perception. “I look at this shit like a BTC, could be down this week, then I’m up next week. I don’t give a fuck if you love me. I don’t give a fuck if you like me,” Drake raps, capturing the resilience often associated with Bitcoin investors who continue to hold despite market swings. Drake’s connection to Bitcoin is not new. In 2022, the artist made headlines after wagering $1 million worth of Bitcoin on the Super Bowl matchup between the Cincinnati Bengals and the Los Angeles Rams, reflecting his early interest in the asset class. Bitcoin Finds Place in Pop Culture Bitcoin references in popular music, television, and art are becoming increasingly common, signaling the digital asset’s gradual movement toward mass adoption. Similar to how past technologies like the internet and mobile phones crossed over into culture before widespread adoption, Bitcoin’s appearance in a Drake track adds another marker to its evolving narrative. In 2022, Blockware, a Bitcoin mining hardware provider, forecasted that global Bitcoin adoption would reach 10% by 2030, modeling the growth on historical adoption curves of paradigm-shifting technologies. Meanwhile, a March 2025 report by Bitcoin financial services firm River indicated that around 4% of the global population currently holds Bitcoin, with the asset still accounting for less than 1% of its total addressable market. River’s report also highlighted that adoption rates tend to be higher in developed nations, with institutional participation playing a key role in the current cycle of Bitcoin growth. Institutional Adoption Continues to Expand The increasing presence of Bitcoin-themed investment products , such as exchange-traded funds (ETFs), has further removed barriers to entry for both institutional and retail investors, enabling exposure without the complexities of self-custody or onchain transactions. Corporations including Strategy and Metaplanet have transitioned into Bitcoin treasury firms , while others have opted to hold smaller allocations as a hedge against inflation, geopolitical risks, and the uncertainty that comes with global fragmentation. These institutional moves align with Bitcoin’s emergence as a financial instrument with potential to protect value while signaling confidence in the asset’s long-term role. Drake’s lyrical nod to Bitcoin may be brief, but it underlines the asset’s ongoing shift from a niche financial experiment to a symbol within global culture. The post Drake References Bitcoin in New Track “What Did I Miss?” appeared first on TheCoinrise.com .