Strike, the Bitcoin Lightning payments app founded by Jack Mallers, has launched a new crypto lending service. The program, revealed Tuesday, allows individual and corporate users to borrow cash using Bitcoin as collateral without selling the asset. Mallers wrote on X that people shouldn’t have to sell the best-performing asset to access cash. The entrepreneur, who recently took the helm at Twenty-One Capital, a rival to Tether-backed Strategy, emphasized that the offering allows users to unlock the value of their Bitcoin holdings without liquidating them. Strike targets wealthy clients with high-value, credit-free Bitcoin loans The new Strike Lending product will first launch in specific U.S. markets and be followed by an international expansion. The offering is tailored for high-net-worth individuals and institutional clients. It provides 12-month loans from $75,000 to $2 million at a minimum 12% APR interest rate with the option to pay monthly or to pay back the full interest and loan balance at the end of the 12-month term. It is also worth mentioning that Strike will offer no origination or early repayment fees. These Bitcoin-backed loans will not go on credit reports and have no bearing on credit scores. To provide competitive terms, Strike works with third-party capital providers that have been vetted and who retain the collateral during the loan term. However, Strike remains legally responsible for the collateral the whole time. Strike’s launch comes amid a broader resurgence in crypto credit markets, which are recovering from the dramatic 2022 downturn that saw major players like BlockFi, Celsius, and Genesis collapse. While the sector remains below its 2021 peak—down 43% from the $64.4 billion high, according to Galaxy Research —lenders such as Coinbase and Xapo have recently expanded their offerings. As of Q4 2024, centralized finance (CeFi) leaders Tether, Galaxy, and Ledn collectively hold loan books worth $9.9 billion, comprising nearly 89% of the CeFi market and 27% of the broader crypto lending ecosystem, which includes crypto-collateralized CDP stablecoins. Bitcoin loans redefine financial products as Strike expands into crypto lending Bitcoin loans represent a shift toward expanding how the world’s largest digital asset can be used as a financial product. By offering liquidity without exchanging ownership of the coin, borrowers gain liquidity and maintain their exposure to Bitcoin. Strike is positioning itself as a modern alternative for accessing liquidity during what appears to be a bullish phase for Bitcoin and digital assets. As Mallers pointed out, “If #bitcoin continues to grow faster than your borrowing costs, your asset appreciates faster than your debt.” The growing demand for on-chain lending is also evident in Ethereum, where the decentralized lending sector now exceeds $34 billion. This launch also coincides with Mallers’ recent appointment as CEO of Twenty-One Capital , a Bitcoin-focused financial firm backed by Cantor Fitzgerald. With Mallers now leading both Strike and Twenty-One Capital, questions about potential synergies between Strike’s lending service and a larger Bitcoin financing strategy are emerging. KEY Difference Wire helps crypto brands break through and dominate headlines fast